Purple AF

Purple AF is a rich, true purple shade that works well across different hair levels, from platinum to light brown. It delivers vibrant color on lighter hair and deep purple tints on darker hair.

Why You’ll Love It:
DIY Formula – Easy at-home application
Hydrating & Deep Conditioning – Keeps hair soft and healthy
Best on Pre-Lightened Hair – Vibrant results on level 8+
No Harsh Chemicals – Free from peroxide, ammonia, and PPD

AF Pro Tip:
Mix Purple AF with Wrath for a burgundy hue or with Poseidon for deep indigo tones.
Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.

100% Vegan & Cruelty-Free – Made with hair-loving ingredients!

✔ DIY Friendly – Easy, mess-free application at home
✔ Hydrating & Deep Conditioning – Nourishes and softens hair
✔ Long-Lasting Semi-Permanent Color – Vibrant results that fade beautifully
✔ No Harsh Chemicals – Free from peroxide, ammonia, and PPD
✔ 100% Vegan & Cruelty-Free – Kind to hair, kind to animals

✔ Hydration & Softness: Aqua, Cetyl Alcohol, Glycerine, Cetearyl Alcohol – Retains moisture, enhances softness, and improves hair texture.
✔ Smoothness & Manageability: Glycerol Stearate, PEG-100 Stearate, Propylene Glycol – Improves detangling, enhances slip, and leaves hair silky.
✔ Anti-Frizz & Shine: Stearalkonium Chloride, Guar Hydroxypropyltrimonium Chloride, Quaternium-52, Ceteareth-20 – Reduces static, smooths hair cuticles, and enhances shine.
✔ Strength & Protection: Hydrolyzed Soy Protein – Reinforces hair structure, minimizes breakage, and helps repair surface damage.
✔ pH Balance & Formula Stability: Citric Acid, Tetrasodium EDTA – Maintains optimal pH levels, prevents buildup, and ensures ingredient effectiveness.
✔ Preservation & Longevity: Methylchloroisothiazolinone, Methylisothiazolinone – Helps prevent microbial growth and extends product shelf life.
✔ Fragrance: Parfum – Provides delicious famous grape scent.
✔ Pigment: Basic Violet 2, Basic Violet 13 – Provides vibrant, long-lasting color.

Step 1
Shampoo your hair and dry it completely. Do not use conditioner or any additional hair treatments. Apply petroleum jelly around your hairline to prevent staining and wear protective gloves.

Perform a strand test with your color(s) to ensure you'll love the result on your current base. If your strand test results are not to your liking, you may need to change your color plan or lighten your base further before proceeding.

Step 2
Pour all chosen hair colors into Arctic Fox bowls . For best results, mix your color in a bowl first to evenly distribute the pigment, even if you're using a single shade! Never apply straight from the bottle! Section your hair based on the desired look. For full coverage, work with small sections. If you’re creating money pieces, section out the front strands. For a split dye effect, part your hair down the middle.

Step 3
Apply the color evenly in small sections using the Arctic Fox brush. Leave it in for at least 30 minutes. For the best results, cover your hair with a plastic cap and use heat or blow dry for up to 15 minutes.

Step 4
Rinse your hair in cold water, making sure to keep the color away from your face.

Step 5
Style as desired, pose for a picture, and share your new look with us!